Based in Bitterroot Valley, Montana, Sticks & Stones Axe Throwing aims to instill a safe, family environment and balance the masculine, competitive nature of the community through axe throwing leagues. This newly founded business is planning additional indoor recreational activities for all ages. With axe throwing being one of the only entertainment options for the slow winter months, they’re excited to serve the community!

The brand identity system needed to work on various dimensions and applications such as a refurbished marquee, wood engravings, and brand merchandise. The brand also needed to align with both modern projector games and primal history of axe throwing. Most importantly, the challenge was to design a brand that has community members remembering, sharing, and coming back for more.

Our clients wanted a brand that stood apart from the competition, not only with the visual axe brand marks but also the messaging and modern aesthetic that will attract a younger demographic of men and women. The branding shares the fun, entertaining “Montana-esque” space that creates memories and inspires new skill.