Gold Leaf Collection is a sub-brand of the farm: Lake Country Growers, a Wisconsin-based hemp & CBD farm, resource, and online shop. From early morning chores to working until the sun goes down, they're happy to see the family together creating precious memories, plants, and products!
The challenge was creating 2 one-of-a-kind CBD brands (Lake Country Growers & Gold Leaf Collection) in the midst of a surge in 2019.
The 2 families, 1 farm concept is the soul of the brand. The culture of farming instills integrity and hard work ethic in their children. The tagline "More than just a farm, ONE BIG FARMILY" needed to resonate throughout the brand photography, identity, and messaging.