Fudge Co. is built on 50 years of family tradition. Their generational recipes are perfected and new ideas are stirred up for every holiday! The store is located in Salt Lake City, Utah and featured in 12 other locations in the area. Their online shop serves the rest of the U.S. for weddings, corporate events, and birthday parties. Bite into beautiful & tasty with decadent fudge.

Their current clientele wants fudge to give a beautiful & tasty gift from the heart. The challenge was retaining their audience and attracting new customers.

Fudge Co. needed to rebrand with the goals of attracting new dream customers in corporate events and wholesale partnerships. An elevated brand presence needed to match the presentation of their decorative fudge, history, and future.