Allora Massage is a massage spa based in Montana helping their clients to revitalize overstressed muscles, and align bones to bring them back to a more natural, healthy and flexible state! With a contrast between natural texture and colored blocking, we wanted to depict how fun and uplifting self-care can be as well as grounding into gritty nature. A-shape covers a lot in one iconic mark: anatomy, calming music, curvature of human body, pressure of massage hands, and gua sha tool.
With the vision to hire on a full team and expand to new locations, Allora Massage's new branding needed to be versatile in the Northwest of the United States. With the influx of similar brand names across the US, the brand visuals needed to differentiate Allora Massage from the rest. The Italian name "Allora" was important to our client due to family origins from Italy.
To set the brand apart from competitors in surrounding areas of Montana and Idaho